science reporting - bringing the goods to the masses

excerpt from blog article at American Anthropolgical Association 

[full article, http://blog.aaanet.org/2015/07/08/the-challenge-of-public-dissemination/ ]

Further, reporters do not always bear in mind the receiving context. As Dan Kahan warned in 2013 in Science, "inattention to the quality of the science communication environment" can contribute to misunderstanding. Reporting that polarizes —even unintentionally—is beyond unhelpful: it is dangerous. It feeds the destructive side-taking that most medical anthropology works against. It crushes attempts to build bridges.

 --see also the piece cited in the blog article, http://www.nytimes.com/2015/06/01/business/beyond-publish-or-perish-scientific-papers-look-to-make-splash.html