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Social Physics: How Good Ideas Spread-The Lessons from a New Science by Alex Pentland
...Pentland directs the MIT Media Lab, and is right in the middle of an amazing confluence of academic, entrepreneurial, and policy streams of energy. To Pentland, organizations are engines for idea exchange. Successful organizations will maximize idea exchange. Stagnant organizations will impede their flow. Social Physics is a useful book to read if you are thinking about organizational change. How can you set-up your university to maximize collaboration and knowledge sharing across diverse groups on your campus? ...Social Physics is an excellent primer for bringing a new data rich lens (thank you mobile phone and cloud based computing) to organizational effectiveness.
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