ten years marketing & promotion efforts

As a PR practitioner, I have never worked with an agency or client who looked at the evidence, at what works, before deciding upon campaigns.  I believe that there is a need for this, or at least a niche - and one of my longer-term interests is to work on building a stronger bridge between media/media relations practitioners and the results of relevant media studies.  I believe that there is a market for more evidence-based (or at least evidence-influenced) PR.
[excerpt from e-list, Media Anthropology - Food for thought on the need for empirical outreach science; focus groups & Nielsen watcherBoxes notwithstanding]