http://www.insidehighered.com/news/2010/04/14/hosein
The old model was to get them in the door THEN create a culture of learning.
The new model seems to be the other way around: create a culture of learning, THEN get them to produce/attend/pay up. Much like authors who give a chapter sample away or the movie studios "giving away" a segment of their movie, so too must educators begin by giving away some of the content to get learners to commit.
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