The head of tourist development in a coastal town of Hokkaido, Japan is quoted as saying,
"people can get anything they want at the time they want nowadays.
So what they want will not be things, but knowledge. And where they go will be museum-like facilities.
This is part of the growing trend for "informal" and lifelong education. One more thing besides seeking knowledge, though: I think the people will come to a museum (building or museum website or museum-services company) to find the local knowledge AND next they will want to connect it to their personal life. In other words, they will want to connect their own personal story to the big picture being told at the museum.
This sounds a little like the "jibun-shi" (my own history) trend of Japan in the 1990s: the goal was to re-tell Japanese history by using one's own personal experience (family members and local experiences) as the main content. The National History forms the background to the narrative, but the personal situation is the main story. So museums can help people to make "jibun-(ka)gaku" (my own science). This means the stories presented in the museum can be connected to the person's life: body, ecosystem and seasons and weather, economy and local history.
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