cf. the Alan Alda Center for Communicating Science at SUNY Stoneybrook, https://en.wikipedia.org/wiki/Alan_Alda_Center_for_Communicating_Science
SOURCE of excerpt, https://academicminute.org/2021/03/laura-guertin-penn-state-university-brandywine-science-and-communication/
EXCERPT
Science has a communication challenge. Scientists are trained and successful in sharing their research results in professional peer-reviewed journals, but the general population does not have access to these publications, or if they do, they are left scratching their heads trying to figure out what was done and why it matters. To broaden the reach of sharing scientific accomplishments, scientists need to focus on telling stories, and using tools to communicate those stories, such as art.
...Scientists and non-scientists alike are able to share, to teach, to learn, and importantly communicate not just the "what" of scientific research but "why" the research matters and how it benefits society.
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