While this formulation comes from a press release for National Public Radio's new digital services vision, it fits with the task of any organization that wants to engage with its various stakeholders and publics.
[emphasis added]
"NPR and six Member Stations are collaborating to build a cohesive listening experience for news, arts and culture, transforming public radio for the next generation. Listeners will be able to move seamlessly among clock radios, Internet-enabled cars, tablets, smartphones and other mobile devices, never missing a local or national story of interest, and connecting with others to discover new voices and find amazing stories. Listeners will explore, shape and share what they hear."
This last line echoes the wider outreach principle of making one's content easy to find (visibility, discoverable), easy to obtain a copy (convenient access), and easy to use (friendly format to allow repurposing or building upon).
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