face-to-face AND ALSO supplemental materials

Example of the leveraging the traveling exhibit, "Understanding Race."
...working with --- and the Cleveland Museum of Natural History, we did a series of Town Hall Meetings and teacher/student outreach programs which were quite effective and should have really been part of a community outreach plan for cities...a book and video are nice, but an outreach plan for community education was even more important to reach those who would otherwise not come, view or use traditional sources. In Cleveland, more than 80,000 new visitors who had never entered the CMNH came to see the Exhibit and its outreach programs.