http://en.wikipedia.org/wiki/Outreach is a simple, but solid definition.
For innovative and engaging, thoroughly thought through example of community engagement (health services example) look at samples from the Medronic outreach workbook at http://big1file.googlepages.com/outreach1
The following job announcement at a Intermediate School District in Michigan contains core elements of the outreach function:
Student Outreach and Information Consultant
for I.. I.S.D. The individual in this position will provide marketing expertise and assistance with communications to Ingham Intermediate School District's programs and services. Qualifications include a Bachelor's degree in English, journalism, communication, marketing or public relations; and a Master's degree in marketing or currently enrolled in a program towards completing a Masters degree in marketing with the expectation that the degree is completed within 36 months of the hire date; and between three and five years recent and relevant successful experience in applying best practices to develop effective marketing strategies, implement marketing campaigns and measure the results. Terms of Employment: 45 wks/yr, 5 days/wk; 8 hrs/day. $71,069 per year minimum.
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